Our Story Collection
Three chapters. One story.
Where we begin.
What guides us.
And what we choose to protect along the way.
Chapter 1 — Reign Drop
Where our story began
LAMAR began as a passion project just two months after the birth of our daughter, Reign. Her name was inspired by my hometown, Seattle — a tribute to the rainy city.
What started as a creative outlet soon became something much bigger: a brand rooted in intention and the moments that shape us.
Simple, timeless, and deeply personal. It's a symbol of new beginnings and the inspiration behind everything LAMAR has become.
Chapter 2 — North Star
A symbol of guidance
The North Star is a symbol of guidance — a constant light to look toward when finding your way.
I grew up surrounded by family and friends whose lives and circumstances looked very different from one another. I saw early on that access to luxury can vary greatly, but the desire to feel beautiful, to express yourself, and to wear something that holds meaning is universal.
When I created LAMAR, I wanted to build a jewelry house where beauty and meaning weren't defined by a price point — where the same design could be experienced in different ways, all while keeping the intention behind it.
For that reason, The North Star Necklace was created in two expressions.
Because the value of what you wear is defined by the way it makes you feel, the story it carries, and what it means to you.
Chapter 3 — Serenity
The final chapter
For centuries, the evil eye has been worn as a symbol of protection. A reminder to guard your energy from what's not meant for you.
But Serenity is about more than protection.
It's about what remains when you stop giving your energy to everything that asks for it.
The noise quiets.
The weight lifts.
And you return to yourself.
Designed around the timeless evil eye, The Serenity Ring is a modern talisman for protecting your peace, trusting your intuition, and moving through the world with intention.
I chose the name Serenity because peace is not the absence of chaos. It's the ability to remain grounded within it and to know what deserves your energy and what doesn't.
And perhaps that is the most fitting place for this collection to end.
Three chapters inspired by my story.
Created to become part of yours.
